CITEM brings in FAME+ exhibitors at first-ever virtual AIFFS

Ten home and lifestyle brands from FAME+ join the roster of 33 Philippine brands in participation

By Patti Sunio

The Center for International Trade Expositions and Missions (CITEM) brings in 10 Philippine brands in this year’s first-ever ASEAN International Furniture & Furnishings Show VX 2021 (AIFFS VX), which officially unveils its virtual doors on March 9. The fully digital edition of AIFFS is led by the Chamber of Furniture Industries of the Philippines (CFIP).

Showcasing the best of Philippine craftsmanship in the home and lifestyle sectors at AIFFS are FAME+ exhibitors Acento Colleccions, E. Murio, Enpekei International, Goltrio, Junk Not, La Galuche, Mejore, Obra Cebuana, Prizmic & Brill, and Stonesets International.

Each of the 10 brands in participation has shown its commitment to paying homage to Philippine culture through their designs

“A keen emphasis on technique, particularly material manipulation, and design sensibilities rooted in our proud heritage are just some of the Philippine-design signatures you can expect to see at AIFFS,” says CITEM Executive Director Pauline Suaco-Juan. “We’re looking forward to sharing the story of our great artisanal tradition with our ASEAN neighbors and with buyers and design aficionados all over the world,” she adds.

Launched in October 2020, FAME+ is CITEM’s response to the ever-evolving and rapidly digitizing demands of trade and export. The digital trade platform improves the searchability and discoverability of its over 200 exhibitors from the home, fashion, and lifestyle (HFL) sectors to buyers and design enthusiasts across the globe.

The 10 brands–Acento Colleccions, E. Murio, Enpekei International, Goltrio, Junk Not, La Galuche, Mejore, Obra Cebuana, Prizmic & Brill, and Stonesets International–are also housed in FAME+

Through its digital magazine Touchpoint, FAME+ tells the story of Philippine design excellence as reflected in the materials, techniques, traditions, and people that make these export products.

Organized by the ASEAN Furniture Industries Council (AFIC), the AIFFS will be hosted by the Chamber of Furniture Industries of the Philippines, Inc. (CFIP) and will be participated in by seven ASEAN countries: the Philippines, Indonesia, Laos, Malaysia, Singapore, Thailand, and Vietnam.

Visitors can interact with exhibitors on the AIFSS VX online platform from March 9-12, and can still view exhibitor catalogues from March 13-18, 2021. Alongside the expo, there will also be virtual conferences on the following topics: F&B outlook in the New Lifestyle, Hotel Interior and Design in the New Normal, and ASEAN Tourism Industry Update.

Visitors and buyers may log on to www.aiffsvx.com to register.