In its early days, Mejore was known in the industry as a major exporter, forging partnerships with reputable American furniture distributors. Additionally, it also has a large retail showroom Libis, Quezon City. However, a steady decline in the export market and changing consumer habits in the 2000s prompted Mejore to close its retail showroom, downsize its exports, and refocus on the local contract market instead. With its clientele of reputable architects and designers, it outfitted and supplied furniture to homes as well as some of the country’s most prominent resorts and hotels.
Fast forward to 2017, Mejore re-entered the retail scene by opening a home lifestyle concept store in Makati. This decision brought back the brand closer to consumers and proved pivotal in shaping Mejore to what it is now. Catering to individual retail customers, the company looked to diversify its furniture line starting with the Nathalie Collection. With a decidedly minimalist design marked by smooth surfaces, clean lines, and simple elegant curves, this collection is a departure from previously traditional and elaborately designed furniture that Mejore was once known for. While form is important, there is also an emphasis in functionality. This is exemplified by the Charles Coffee Table with a tabletop that is made up of wood panels that can be custom-ordered with various finishes.
The year 2020 has been challenging with a pandemic affecting most industries, but the setbacks that Mejore experienced were temporary. Presently, even at reduced operating capacity, it is still able to fulfill its commitments to clients. The lack of walk-ins is compensated by an intensified online presence. Furthermore, the local retail market continues to present new opportunities.
Mejore’s most recent addition is the Alessa Sectional Sofa, modular furniture that can be configured into different forms to adapt to any living space. Its form is a callback to the Nathalie Collection with its sleek and clean lines, but its design is also imbued with traditional elements. The sides and backrest are laced with solihiya weave, an intricate star pattern reminiscent of antique Filipino fixtures.
For the past 38 years, Mejore has undergone changes. It will undoubtedly continue to innovate and adapt. However, something that will not change is its commitment to ensure that every piece that they make, in whatever form it may take, is a testament to Filipino creativity and craftsmanship. |