Established in 2016, NATURELINE ENTERPRISES is a manufacturer and supplier of Festive and Seasonal Décor, gifts, home décor and housewares. Among its products are miniature Christmas trees, decorative boxes, Easter eggs and bunnies, as well as packaging, tabletop décor, wreaths and garlands. The two main product lines are geared for the Christmas and Easter holidays.
Their subcontractors in Quezon province and the Bicol region handcraft their products using abaca, sabutan and pandan fibers, as well as other natural materials sourced locally.
Through the years, Natureline has participated in various exhibitions and fairs throughout the Philippines, winning loyal fans and buyers. It has also exhibited in the annual bazaars throughout the capital region.
It has been an active participant in CITEM exhibits as a way to expand its business. Owner Herminia Partible explains, “Each exhibition is a means to meet with wholesale buyers. Despite our modest operations, we have already supplied major companies in the United States like Hobby Lobby, Pier One and Crate & Barrel through their buyers and agents.” With its twice-yearly participation in previous years’ Manila FAME, the enterprise has sustained good relations with its raw material suppliers
and subcontractors, helping to provide much needed income opportunities to people in the regions. “We have also supplied retailers big and small in the south: Davao, Cagayan de Oro, Ormoc and Cebu, aside from Metro Manila. The Department of Trade & Industry and our associations have provided much needed assistance by way of product design, helping the company innovate and become more competitive.”
The year 2020 has been the most challenging so far. Partible continues, “We were not able to operate during the first months of quarantine and are only now returning to pre-pandemic operations levels. It is our hope that the business will return to normal.”
While there are a few regular bazaars being organized, many of the ongoing exhibitions are virtual, and Natureline Enterprises is grateful to CITEM for inviting them to be a part of FAME+.
Naturline Enterprises is located in Parañaque City, Metro Manila.