Enter a tropical state of mind with ANIKA, an infinitely wearable clothing line for the casual cool and the laidback
luxe. Built on the ethos of fuss-free femininity, we believe understated is underrated.
Our proudly Filipino brand is made by women, for women, as spearheaded by Anika Martirez, a FIDM Los Angeles alumna. Fueled by one of her favorite quotes, “if you don’t build your dream, someone else will hire you to build theirs”, she was driven to start something she could call her own.
The namesake brand ANIKA was launched in February 2016. Think timeless, versatile, and well-made pieces for heavy wardrobe rotation, no matter the occasion. Our collections transcend trends. But we’d like to go beyond simply nice clothing.
Why did we start ANIKA?
We stand for style, substance, and slow fashion. We design with heart and purpose. We aim to carry out the following core values the most transparent way we can.
As a work in progress, these are at the heart of what we do:
We want to empower women by making them feel good and confident through our pieces. We become a part of milestones, big or small, as they’re made to la
st with proper care. Our creations become keepsakes.
We want to support local by highlighting Filipino raftsmanship, even with our minimalist, everyday aesthetic. We want to continuously provide a certain standard of livelihood to our small, yet growing team of seamstresses, the very heart of production.
We want to uphold slow fashion by being thoughtful yet prolific about each design, keeping our quantities limited, and producing as little waste as possible by upcycling excess fabrics and repurposing them, for instance—all while being mindful of our design process. Good things take time.
We want to use our platform to spread positivity and spark inspiration. Themes of hope and gratitude abound. We ensure a warm, personalized touch when communicating with all our clients.
Each piece is designed with sun-drenched vacations in mind, but we realize not every day will be sunny. When crises arise, we want to be of service by placing our community’s needs first (team members, those affected, and clients) before our own. We want to make a difference, albeit small, with what we have.
Our story evolves as we go along and we are eternally grateful to have you part of it and our growing community.